Smart Video Strategy = Better SEO, More Sales
From Ranking to Revenue: The Video Formula
Attention is currency, video has become the most powerful medium for brands to build trust, rank higher in search, and drive qualified sales conversations.
But with every brand hopping onto the video marketing train, the real winners are the ones who approach it with strategy, SEO intent, and personalisation in mind.
Here’s how to ensure your video content works harder for you, not just in views, but in visibility and conversion.
1. Start with Intent: Know Your Video’s Goal
Before you hit record, ask: Is this video meant to educate, entertain, engage, or convert?
A clear goal helps shape not just the content, but the call to action and keyword targeting.
Educational videos help build SEO by answering what people are searching for.
Product demos and testimonials build trust and push users closer to conversion.
Short personalised video messages make cold outreach warmer and outreach more human.
2. Optimise Video Titles, Descriptions, and Thumbnails
Search engines can’t “watch” your videos — they rely on text. Make sure your:
Title includes relevant keywords
Description is detailed, includes links, and uses keyword-rich phrases
Thumbnails are custom-designed to improve click-through rate
Video file names are also optimised (e.g., video-marketing-tips-for-B2B.mp4)
Don’t sleep on schema markup, using video schema helps Google index and display your videos in rich snippets.
3. Add Captions & Transcripts
Captions make your videos accessible and searchable. A transcript improves dwell time and gives you more SEO-rich text content on the page. Tools like Descript, VEED, Captions or Kapwing make this easy.
4. Host Smartly: YouTube vs Website
Hosting your videos on YouTube can help with discoverability and audience building, while embedding them on your website increases engagement time (a signal Google loves).
Pro Tip: If conversions are your priority, host key videos on landing pages where CTAs are clear and measurable.
5. Use Personalised Videos to Stand Out
Inboxes are overflowing, attention spans are short.
Personalised video is how you cut through the noise.
Send 1:1 video intros to warm up cold leads
Add personal touches with the viewer’s name, company logo, or context
Use video in LinkedIn DMs, email sequences, or as retargeting content
These videos aren’t about perfection, they’re about authenticity. And that’s what builds connection.
6. Measure What Matters: Engagement, Not Just Views
Don’t obsess over vanity metrics. Instead, track:
View-through rates (how much of the video they watched)
Click-through rates
Engagement hotspots (which moments people rewatch or drop off)
This data is gold for optimising your future videos and even your sales pitch.
7. Bonus: Use Video to Repurpose Across Channels
One video = multiple assets:
Turn snippets into Instagram Reels or LinkedIn posts
Pull quotes for text-based posts
Use behind-the-scenes or bloopers for human touch
With AI and editing tools at your disposal, repurposing video content has never been easier.
And Now… Introducing VAAS, Video as a Service by LakeB2B
If this sounds like a lot to juggle, you’re not alone.
That’s why we created VAAS (Video as a Service) to help founders, marketers, and sales leaders use video the smart way.
Here’s what you get with VAAS:
Reach the Right Audience : We help you connect with the decision-makers who matter, with targeted video campaigns that land at just the right time.
Track Real-Time Engagement : Know who’s watching your videos, for how long, and what grabs their attention , all from a simple dashboard.
Convert Views Into Sales Appointments : Turn insights into action. Our team helps you follow up strategically to turn interest into appointments.
Create Pro-Grade Videos for Webinars, Launches, and Events : Need stunning video content for your next big moment? VAAS handles everything, scripting, shooting, editing, and distribution.
Whether you’re a business owner, freelancer, writer, or consultant, video marketing is no longer optional.
It’s how you stay relevant, searchable, and profitable.
Ready to make it work for you?